5 Winning Real Estate Agent Bio Examples
Having a good real estate bio is essential in real estate marketing. It's not a surprise - making a good first impression especially in real estate, matters. A potential client wants to immediately know who they are working with and whats your expertise. The best way to share all that information is with a real estate bio that highlights all your experience.
A study by the National Association of Realtors (NAR) found that 52% of home buyers found their homes on the internet. And before they reach out about a listed home, they will want to know the qualifications and background of that Realtor. Whether your veteran in the space or a new real estate agent, having a professional and concise bio will put you ahead of the others.
Here are the steps to create a professional real estate bio and in addition a few new real estate agent bio examples that you can on your social platforms or website.
How to Create a Real Estate Agent Bio
You don’t have to be the next Shakespeare to write create a good bio. When a potential lead views your page, as long as they see the right information they will become more likely to work with you.
Before Writing Your Real Estate Agent Bio
First, we recommend keeping your Realtor bio on the short side, around 300 words is best. The longer your bio becomes, the more likely the lead won't even read it and scroll past it. Think of your bio as your highlight reel than a feature-length film.
Choosing the Right Head Shot
Alongside your bio, you should have a professionally taken real estate headshot. The picture you use will work along with your bio. Take into consideration who you want to work with and how you want to appear to these types of clients.
For example, if you're standing still with your arms crossed, it will make you appear with more authority. If it's a more casual headshot you can show how approachable you are.
Writing Your Real Estate Agent Bio
What should you include in your new real estate agent bio? Your bio is where you are introducing yourself to the lead and not instantly trying to sell them on your services.
You will want to focus on who you are, whats your background, experience, your personal journey in real estate, and even a few personal facts.
The key factor for any bio is the value you can provide to your leads. Share what you're able to provide these clients and convey what you can offer them that other real estate agents can’t.
You want to separate yourself from other real estate agents. Instead of having statements that are bland like "Provide excellent customer service" try tackling a specific problem you know most clients face, like "Making the home buying journey seamless for growing families". If you can solve the exact problem they are searching for a solution for, it will be more likely that they will choose you versus other real estate agents.
Share Your Background
Just as important as the value you provide, your background and professional experience in real estate matters as well. Mention your experience in the real estate industry, or how many years you have been a Realtor for. Clients will want to work with a professional who is knowledgeable.
Furthermore, if you’ve earned any rewards or stats about your performance, be sure to include them in your bio to help you stand out from your competitors.
Also, if you have any special recognition or certifications, add them as well. This will demonstrate your success in the industry. If someone sees that you are ranked in the top 1% of all the agents in your brokerage or neighborhood, it would make it a no-brainer to work with you.
What if You’re a New Real Estate Agent
If you are a new real estate agent, you can still display your background prior to real estate and the journey that brought you into the industry.
You can write about your previous education and other careers you’ve had before real estate. Share anything you learned or gained from those past jobs, especially any character traits you feel benefits you now as a real estate agent.
Another angle that will give you credibility is if you actually live in the neighborhoods you work in. Mention how long you’ve been in the area, or even if you were born and raised there. This will give your leads confidence that you actually know the area and become more eager to work with you.
Share Personal Details
Your real estate bio should give the lead a better sense of who you are as a person and make you relatable. Give the potential client a glimpse into your personal life and show who you are outside of being a real estate agent.
Share those hobbies, favorite activities, or even a bit about your family, but don't go writing your whole biography. Keep it light and add a bit of personality to it. We normally gravitate towards people who share common interests so it's always good to add these into your bio.
Add Your Social Media and Website
Make sure to add links to your social media pages and website if you have one. If your bio really hooked them, they may be inclined to learn more about you.
Have a Call-to-Action
Lastly, Have a call-to-action to end off your bio. This can be asking them to call you or if you have any lead magnets, lead them there. if they read that far you want to keep the ball rolling.
Forming Your Real Estate Bio
Now that you understand each part of the bio how are you suppose to structure it? Make sure when you're writing out the bio avoid big blocks of texts. Big blocks of texts make it hard to read and you cant quickly scan through it.
In addition, we also recommend using point form to list out awards or accomplishments. Here's an example:
- Top 1% of Realtors
- Sold over 100 Homes
- Specialize in first home buyers
It's a lot easier to scan through and the potential lead gets their information almost instantly.
Overall, if you place all these pieces together, you will create a lead-generating real estate bio. However, if you're still having trouble writing your realtor bio - here are 5 real estate bio examples you can use.
Template 1 - Real Estate Bio for New Agents
Hey! My name is [name] and I am a real estate agent in [city you work in]. I got my real estate license from [institution] and it's one of the best things I've ever done.
In fact, I am born and raised here! I went to [school] and my favorite place to go is [location in the neighborhood]
When I'm not working, you can find me doing [hobby].
But ultimately, I'm passionate about helping you find that dream home or get that top-dollar for your current home. The satisfaction I get when I help my clients along their journey is thrilling.
No matter your budget, your needs, or your timeline, I would love to be your real estate agent. I am dedicated to giving you the best experience possible and I promise that you'll be happy with the result! You can call me at [phone].
Template 2 - Experienced Real Estate Agent Bio
[Name] is one of the best real estate agents in [city you work in]. Helping more than [#s] people over the past [#s] years to buy their dream home or sell their current home for top dollar.
Here's what just one client has said about [name]:
[Name] makes sure that their client gets exactly what they need. He/She isn't interested in cutting corners to make an extra penny. He/She has been in this business for a long time... and that only happens when you're trustworthy, consistent, and honest with clients.
[Name] would love to help you with your real estate needs! Get in contact today at [ Phone number]
Template 3 - Real Estate Agent Bio With Niche Focused
[Name] is a real estate agent specializing in [city] who focuses on helping [niche].
He/She has been a real estate professional for [#s] years and, in that time, has helped [#s] families with their real estate needs.
[Name] is active in their community and loves giving back. So if you're looking for an agent who [niche], then [Name] would love to hear from you
If you'd like to learn more call or text at [phone] anytime!
Template 4 - Real Estate Agent Bio For Luxury Properties
[Name] is one of the top real estate agents in [city]. When it comes to luxurious, high-class properties, there's no one more experienced than [name].
In the last [X] years, [name] has helped clients buy and sell more than [#s] properties, making him/her one of the most experienced real estate agents in [city].
And while [name] is great at helping people buy their dream homes for a great price or sell for top dollar, he/she is even more passionate about his/her family.
On the weekends, you'll find [name] taking a break from the busy week -- going out with his/her family for [activity] -- so that he/she can be recharged and ready to serve you again on Monday.
If you want to buy or sell a luxury home, then call us at [phone] to learn more about working with [name]
Template 5 - Short New Real Estate Agent Bio
[Name] has been the go-to real estate agent for buyers and sellers in [city] for [X} years.
Already, [Name] has helped more than [X] people find the perfect home, and [X] sellers get the best dollar for their property.
- Accolade 1
- Accolade 2
- Accolade 3
If you're looking for a trustworthy, hard-working, and honest real estate agent, then [Name] is ready to help. Call now [Phone number]
Bonus: Real Estate Agent Bio for Instagram
Since Instagram bios are limited by characters we recommend laying out your real estate bio like so:
Name: Agent or Team Name
Line 1: What you do & what neighbor you specialize in
Line 2: Personal info like hobbies/interests
Line 3: How to contact you
Line 4: CTA or Call to Action
Just a short sentence for each line and you will have a killer Instagram bio for your real estate business.
Now that you got your real estate bio created how are going to get people to see it? Check out our list covering 10 Proven Real Estate Marketing Strategies that you can use right now.