Real Estate Social Media Content Calendar

Real Estate Social Media Content Calendar

A real estate social media content calendar is one of the best free marketing tools a real estate agent can use. It's the foundation for having a strong real estate social media strategy. If you're able to produce consistent content it creates trust among your following and generates free real estate leads. No longer do you have to go scrambling on what to post next. While it may be some heavy lifting at the beginning, this blog post will cover everything you will need to make the whole process very easy.

How to Create a Real Estate Agent Social Media Calendar that Generates Leads 

A good real estate social media strategy not only builds trust but should generate free leads. Posting when you feel like it or not having a real posting schedule won’t cut it.

What we recommend is taking one day and layout your content for the whole month. You may argue creating your content once a week ahead is more efficient but once you get a hang of it, you may find that it's a lot easier to spend one day a month versus coming up with social media content four times in the month. 

Create a Real Estate Social Media Content Calendar

Here is how you can create a real estate social media calendar to generate your real estate leads:

Choose Your Social Media Platforms 

For a real estate agent, each social media platform has its own strengths and weaknesses. Here is a quick overview of the top social media platforms for real estate:


Facebook has over 2.2 billion active users making it one of the most active platforms. With a good portion of its user base being in the age group of local buyers and sellers, Facebook is the spot for real estate leads. 


Instagram has over one billion active users and being a more visual platform makes it a good fit for real estate. Photos go a long way when selling a home and Instagram allows you to share those photos with a wide range of people. One thing to note, since the age demographic does tend to be in the lower range expect leads who are either first-time homebuyers or starting families. 


Twitter is a fast-moving platform. Content that is more text-based tends to shine over photos but that doesn't mean you can't benefit from it. With many of its users being Millennials, this provides a great opportunity to generate real estate leads for your business. 


LinkedIn is focused on networking. While there are lots of active users on the other social media platforms, people on those platforms typically use them to relax and socialize. You will want to use LinkedIn to meet new people and connect with others.

Which Platforms Should You Use for Real Estate?

To make your life easier, pick one or two platforms to start. Eventually, you can add another but off that bat, you won't master all of them at once.

A good combo for most real estate agents would be to use Facebook and Instagram. Since these platforms are similar it will save you time when it comes to creating content. 

Once you get comfortable with these, you can start adding on Twitter and LinkedIn.

Social Media Posting Schedule for Real Estate 

Each platform has its own general schedule for how often users should post. In the beginning, you may want to start slow then increase the frequency of posts. Below we have listed the common standard among the platforms. 

  • Facebook: At least 3 posts per week
  • Instagram: At least 3 posts per week
  • Twitter: at least 5 tweets per day
  • LinkedIn: 1 post per week

In addition, you should leave some time to engage on each platform like engaging with the comments, liking other people's posts, and answering questions. It may seem like a serious investment but it separates the top winning realtors from the inexperienced 

Goals for Your Social Media Posts 

Each post you make should have a purpose and a goal.

For example, most leads aren't as knowledgeable about the real estate market and want to make sure they are making the right decisions. A good foundation is creating content around educating people about real estate.

You want to inspire people, make them go from thinking about the idea of buying or selling to becoming an active lead ready to work with you. You also want to build trust with your content and connect with your community.

Here are the 5 core pillars your content should be based on:

  • Educate
  • Entertain
  • Motivate
  • Build Trust
  • Promote 

Real Estate Social Media Post Ideas 

Now that you have a better sense of where and what to post, it's time to brainstorm these real estate social media posts. A great framework is following what's been used for decades, which is the TV Show schedule. You don't need to constantly come up with new ideas but create content that follows a recurring theme that you post every week.

Here are some real estate social media post ideas that you can use for your content schedule:

Real Estate Tip of the Day

People tend to not buy or sell homes often so they aren't as knowledgeable about the market. By creating weekly content that gives real estate tips helps educate your following and builds trust with them. You can probably list hundreds of tips off the top of your head so this should be your go-to for content. 

Question of the Day 

Curious about who your following is? Ask a simple question related to real estate and see how your following responds. You will be able to gain insight into who they are and even ideas for your next posts. This can also be used for entertainment so have fun with it.

Home of the Week 

This is where you showcase a home you find interesting or even one of your own listings. Highlight one of the main features or prompt the question of "Would you live here?" and see who responds, they could be your next lead.

Mistakes Buyers & Sellers Make

Similar to the tips, here you can mention mistakes you see home buyers and sellers making. Educate your following on what someone can do to avoid making those same mistakes. 

Real Estate Market Updates 

These may not pop up weekly but it is always a good type of post to let your followers know what's happening in the market. 

Start forming a general framework and this will help you focus when you come up with ideas. If you're needing more ideas for social media posts, we actually covered 24 Real Estate Posts for Social Media in our previous blog posts. This list should help immensely.

Your Real Estate Social Media Content Calendar and Daily Activity

You have the content, now it's time to the layout which days you are going to post. Remember your posts shouldn't be constantly about promoting your business, so you want to space out your content. 

Here is a basic real estate social media content schedule you can follow:

  • Monday: Real estate tip of the day 
  • Wednesday: Home of the week 
  • Friday: Question of the day 

You repeat this throughout the month and share the content through your social media platforms.

Along with posting here's a -quick breakdown of the type of tasks you should follow when you're on each platform:

  1. Read and reply to any messages 
  2. Reply to your comments or comment on other posts
  3. Like other peoples content 
  4. Find profiles for 1-2 new accounts to follow

Remember to be authentic with each engagement and avoid being spammy. The end goal now is to be consistent and the real estate leads will slowly appear in your inbox.

Looking for an Easier Way?

Creating a real estate social media content calendar can become time-consuming. If you're wanting to save time on your real estate social media marketing and cut the time making the social media posts to seconds, try out Hyre30. Hyre30 allows real estate agents to create a month's worth of social media posts in five minutes or less. Upload your photos, fill in the blanks and Hyre30 does the rest — it's effortless!