The real estate industry is one of the most competitive. This blog will cover two real estate marketing strategy examples to make your life easier. With the rise of technology and the internet, real estate agents need to be at the forefront of their real estate marketing strategies. Here are two real estate marketing strategy examples that you can use to help grow your business.
What Is a Real Estate Marketing Strategy?
A real estate marketing strategy or marketing plan is your overall plan for how you’re going to sell a home, find buyers, and close the sale through a combination of both online and offline marketing. If you do not have a marketing strategy in mind, the best thing to do is simply analyze your competition.
Analyze Yourself and Learn From Your Competition
A swot analysis is a tool used by companies to identify strengths, weaknesses, opportunities, and threats. This is a good way to get you or your organization thinking about where they are strong and where they could use improvement. SWOT can also help you identify your competition's strengths and weaknesses.
Check out their website and social media to see what strategies they are using and see how you can add or improve them. Don't try and copy exactly what they are doing but give it your own spin or personality.
Beginner Real Estate Marketing Strategy Example
If you're just starting your real estate marketing plan, here is a real estate marketing plan template that you can use to get the ball rolling without having a heavy commitment.
Post on Facebook and Instagram:
The first part of your real estate marketing strategy should be your traffic source. With social media becoming a powerful tool for many businesses it's the easiest traffic source to start using.
Create a Facebook and Instagram account and post once a week. This will help you create two pipelines of traffic that can help you attract both buyers and seller leads. With the platforms being very similar, the same piece of content can be posted to both platforms from the same app. This should save you time and let you focus on other tasks.
If you're needing ideas on what to post, check out our list of 24 real estate posts for social media
Real Estate Lead Magnet:
The real estate market is scary for many and the best way to solve that is through education. With you being a real estate professional, help educate your potential clients either through guides, seminars, or mailers. The goal here is to create an item that allows you to start a conversation and gives a potential client a chance to know you before without making a full commitment.
For example, create a short guide covering 3 tips a home buyer should know when looking to buy a home. This can be a digital pdf that you can link on your social media or a physical pamphlet that you can hand out.
Overall you will be perceived as an expert and will be a nice ice-breaker when you're trying to work with clients.
Bonus Tip: Collect emails in return for the guide. This will help you build your email list
Combining everything together, you now have a source of traffic and an item to generate leads. But how can you convert them? You will need to continue the conversation or nurture them through email marketing. This will allow you to stay in contact with your leads and slowly build rapport with them. You can ask questions about their home journey, offer free home estimations, or even their thoughts on the guide. Your goal here is to start the conversation about them becoming your client.
With these three pillars, you should be able to help create a real estate marketing plan that helps you generate a few real estate leads a month. However, if you're looking to want more we also got you covered.
Advanced Real Estate Marketing Strategy Example
An easy adjustment to the basic real estate marketing strategy would be to increase which platforms you post on, as well as the frequency of posts. Whether you add Twitter to your toolset or start posting each day, they will help you increase the traffic that comes through your pipeline.
Here are two more pillars that you can add to help boost your real estate marketing plan.
When it comes to paid ads, they allow you to be more precise about who sees your content. You're able to either select different demographics or by what people are searching.
For example, if you create a guide for new home buyers, you can target sentences like "Guide for new home buyers" or " Home for sale". This will help you push your guide to the right clientele and avoid people who aren't exactly interested. In addition, the amount of traffic is dependent on your budget, which allows you to invest the amount you're comfortable with.
Real Estate Automation
Real estate automation can be an immense time saver for any real estate professional, especially if you're solo and can't afford to hire a full-time assistant. The real estate marketing tools will help you skip those tedious tasks.
Automate Real Estate Social Media Content
Creating real estate social media content can become an uphill battle for many realtors. Whether it's designing each post or figuring out what to create, it's no easy task.
Hyre30 allows realtors to create a month's worth of social media content in 5 minutes or less. With over 150 ready-to-go posts and pre-made templates, it's the best tool for any busy real estate agent - try it out today for free.
This tool will help you generate the content you need so you can post more frequently and add more traffic to your pipeline.
Welcome Email Flow
Automate your email marketing. Sending follow-up messages can become tedious or hard to do when you're constantly racing to not have their inbox not be filled. Creating a welcome email campaign that automatically follows up with leads and guides them down a funnel, can save you plenty of time. You can create a real estate email flow like this:
- Lead provides their email for a lead magnet
- Email #1 is sent with the lead magnet
- Email #2 is sent 1 day later, asking their thoughts about the lead magnet
- Email #3 is sent 2 days showcasing current homes being sold/for sale
- Email #4 is sent 4 days in offering a free home consultation
This email flow should provide a basic funnel for your leads. Remember to keep it light and not sales heavy. Always provide information, a call-to-action at the end, and a way for a lead to unsubscribe if they are not interested.
As your pipeline grows and your leads turn from cold to warm, the next step is setting up a meeting with them. Calendly helps you automate your appointment setting without the need of lifting a finger. Simply create a link, set your schedule and once the lead is ready to talk, they can book themselves in. It's a win-win for everyone.
These are only a few of the real estate marketing strategy examples you can utilize and of course, you can tweak and expand on them. You can start smaller or bigger but having real estate marketing is better than no plan at all. Find a structure that can follow consistently and work from there.
If you're curious about how to create a consistent social media schedule, visit our blog post where we cover real estate social media content calendars